Privacy Policy

1. Introduction

At Twinkle Toes India, we understand that privacy is a fundamental right and that the trust our customers place in us is one of our most valuable assets. We are committed to protecting the personal information entrusted to us and to processing such information responsibly, lawfully, transparently, and securely. This Privacy Policy explains how we collect, use, store, process, share, and protect personal information when individuals access or use our website, purchase our products, communicate with us, participate in our promotions or loyalty programmes, subscribe to our newsletters, or otherwise interact with our business.

We operate an online retail store specialising in baby care and children's products, including but not limited to diapers, wipes, feeding products, clothing, footwear, nursery essentials, toys, books, accessories, personal care products, maternity products, and other related products and services. As part of operating our online business, we collect certain information that enables us to provide products, process payments, deliver orders, communicate with customers, improve our services, personalise shopping experiences, comply with legal obligations, and maintain the security of our business and customers.

We recognise the importance of maintaining the confidentiality, integrity, and security of personal information and strive to implement appropriate administrative, technical, and organisational safeguards designed to protect the information under our control. While we endeavour to maintain high standards of security, customers should also understand that no method of electronic transmission or storage over the internet is completely secure, and therefore absolute security cannot be guaranteed.

This Privacy Policy has been prepared in accordance with applicable laws and good privacy practices, including, where applicable, the Digital Personal Data Protection Act, 2023 (India), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Consumer Protection (E-Commerce) Rules, 2020, and internationally recognised privacy principles. Where customers access our website from jurisdictions outside India, we also endeavour to provide transparency regarding our processing activities in a manner consistent with generally accepted international privacy standards, including certain principles reflected in the General Data Protection Regulation (GDPR).

By visiting our website, creating an account, placing an order, subscribing to our communications, participating in our promotional campaigns, or otherwise interacting with us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, storage, and processing of your personal information as described herein, where such consent is required by applicable law.

2. Definitions

For the purposes of this Privacy Policy, certain words and expressions carry specific meanings.

"Personal Information" or "Personal Data" refers to any information that relates to an identified or identifiable natural person. This may include names, postal addresses, telephone numbers, email addresses, payment-related information, purchase history, IP addresses, device identifiers, customer account information, communication records, and any other information that can reasonably be linked to an individual.

"Processing" refers to any operation performed on personal information, whether by automated or manual means, including collecting, recording, organising, storing, updating, modifying, retrieving, using, analysing, combining, transmitting, sharing, disclosing, restricting, deleting, anonymising, or permanently destroying information.

"Customer," "User," "You," and "Your" refer to any person who accesses, browses, registers on, purchases from, or otherwise uses our website or services.

"We," "Us," and "Our" refer to Twinkle Toes India, including our authorised employees, representatives, service providers, contractors, and affiliates acting on our behalf in connection with the operation of our business.

"Website" refers to our official online store, including all associated webpages, mobile versions, applications, microsites, promotional pages, and any other digital services operated by us.

"Third Party" means any individual, organisation, company, service provider, technology platform, payment processor, logistics partner, government authority, or entity other than you or us.

"Cookies" refer to small text files placed on your browser or device that help websites recognise returning visitors, remember preferences, improve website functionality, enhance security, and provide personalised experiences.

Wherever singular words are used in this Privacy Policy, they shall include the plural where appropriate, and references to one gender shall include all genders unless the context requires otherwise.

3. Scope of this Privacy Policy

This Privacy Policy applies to all personal information collected through our website, online store, customer accounts, checkout process, payment systems, customer service interactions, marketing activities, promotional campaigns, loyalty programmes, newsletters, social media pages, messaging platforms, and any other digital or offline channels operated by us in connection with our business.

This Policy applies regardless of whether customers access our services using desktop computers, laptops, tablets, smartphones, wearable devices, smart televisions, voice-enabled devices, or any other technology capable of accessing our services.

Our website may contain links to external websites, payment gateways, courier tracking portals, social media platforms, or third-party applications. While we carefully select reputable service providers, we do not control the privacy practices of third-party websites or services. Once customers leave our website or interact directly with third-party platforms, the privacy practices of those platforms shall govern the collection and processing of information. We encourage customers to review the privacy policies of all third-party services before providing personal information.

This Privacy Policy applies to all visitors, registered users, customers, subscribers, parents, guardians, gift purchasers, business customers, promotional participants, loyalty programme members, and individuals who communicate with us through any available communication channel.

4. Information We Collect

In order to provide our products and services effectively, we collect information that customers voluntarily provide, information automatically collected through technology, information generated during transactions, and information received from trusted third-party service providers where legally permitted.

The categories of information we collect may vary depending upon how customers interact with us, which services they use, the permissions they grant, and the legal requirements applicable to the processing activity.

We collect information only to the extent reasonably necessary to operate our business, fulfil contractual obligations, improve customer experiences, comply with legal requirements, protect against fraud, and achieve legitimate business purposes.

5. Personal Information You Provide

When customers create an account, place an order, contact our customer support team, subscribe to our newsletter, participate in promotional activities, request assistance, submit enquiries, or communicate with us through any channel, they may voluntarily provide personal information.

Such information may include full name, billing address, delivery address, shipping address, email address, telephone number, alternate contact details, date of birth where voluntarily provided, preferred language, communication preferences, account credentials, order-related information, customer support correspondence, product preferences, wishlists, shopping interests, and any additional information customers choose to provide.

Where customers contact us through WhatsApp, email, social media, telephone, live chat, or other communication channels, we may retain records of such communications in order to respond effectively, improve customer service, resolve disputes, maintain quality assurance, and comply with legal obligations.

Customers should ensure that all information provided is accurate, complete, and up to date. Providing inaccurate or incomplete information may affect our ability to process orders, provide services, communicate effectively, or comply with applicable legal requirements.

6. Customer Account Information

Customers may choose to create a personal account on our website to simplify future purchases and access personalised features.

When an account is created, we may collect information including the customer's name, email address, telephone number, encrypted password, saved delivery addresses, billing addresses, order history, wishlists, saved shopping carts, communication preferences, loyalty programme participation status, and account settings.

Creating an account allows customers to enjoy faster checkout experiences, track orders, manage addresses, review previous purchases, access invoices, participate in reward programmes, redeem promotional offers, receive personalised recommendations, and manage communication preferences.

Passwords stored within customer accounts are encrypted using industry-standard security practices. Although we implement appropriate security measures, customers remain responsible for maintaining the confidentiality of their login credentials and should avoid sharing passwords with others.

Customers should immediately notify us if they suspect unauthorised access, misuse, or compromise of their accounts. We may temporarily suspend accounts where suspicious activities, fraud, or security concerns are identified.

7. Guest Checkout

Customers are not always required to create an account before making purchases. We may permit guest checkout for certain transactions to provide greater convenience.

When customers use guest checkout, we collect only the information reasonably necessary to process orders, complete payments, arrange shipping, communicate order updates, provide customer support, process returns, and comply with applicable legal obligations.

Guest checkout customers may subsequently choose to create a permanent customer account using the same contact information, allowing previous purchase history to be associated with their new account where technically feasible.

8. Order and Purchase Information

Whenever customers place an order through our website, we collect information relating to the transaction in order to process, fulfil, and manage the purchase.

This information may include the products selected, quantities purchased, product variants, pricing, applicable taxes, promotional discounts, coupon codes, gift wrapping preferences, order value, order timestamps, transaction references, shipping selections, payment status, fulfilment status, delivery updates, return requests, cancellation requests, replacement requests, refund details, warranty information, and communications relating to the order.

We maintain purchase records for operational, accounting, taxation, customer support, fraud prevention, warranty administration, dispute resolution, business analytics, inventory planning, and legal compliance purposes.

Purchase history may also be used to provide personalised product recommendations, facilitate repeat purchases, identify customer preferences, improve inventory planning, and enhance future shopping experiences, subject to applicable legal requirements and customer communication preferences.

9. Payment Information

We offer customers multiple secure payment methods, including online payment gateways, credit cards, debit cards, Unified Payments Interface (UPI), internet banking, digital wallets, Buy Now Pay Later services where available, gift vouchers, promotional credits, and Cash on Delivery where applicable.

Payments made through our website are processed by authorised third-party payment service providers that comply with recognised payment security standards. These providers may include Razorpay and other authorised payment gateway partners that assist us in securely processing customer transactions.

When customers complete a payment, we may receive limited transaction-related information such as the selected payment method, payment confirmation, transaction identification number, payment status, partial payment information required for reconciliation, refund references, and fraud risk indicators. We do not intentionally collect, retain, or store complete payment card numbers, CVV numbers, UPI PINs, internet banking passwords, one-time passwords (OTPs), or other highly sensitive authentication credentials. Such information is processed directly by our authorised payment partners in accordance with their own privacy policies, security standards, and applicable legal obligations.

To protect customers and maintain the integrity of our payment systems, certain transactions may be subject to automated fraud screening, payment verification, address verification, identity verification, or additional authentication measures. Where suspicious, incomplete, or potentially fraudulent activity is detected, we may delay, decline, or cancel an order pending further verification. These measures are implemented to safeguard both customers and our business from unauthorised transactions, payment fraud, chargebacks, and financial abuse.

Payment-related information may also be used for accounting, taxation, financial reporting, reconciliation, audit requirements, processing refunds, handling payment disputes, and complying with applicable legal and regulatory obligations.

10. Shipping and Delivery Information

To successfully fulfil and deliver customer orders, we collect and process shipping-related information that is necessary to arrange logistics, complete deliveries, provide tracking updates, and offer post-purchase support. This information may include the recipient's name, delivery address, billing address where applicable, contact number, alternative contact information, delivery instructions, preferred delivery timeframes where available, order references, and any special instructions voluntarily provided by the customer.

We share only the information reasonably required to complete the delivery with our authorised courier, logistics, warehousing, fulfilment, and transportation partners. These partners use such information solely for the purpose of picking up, transporting, tracking, delivering, returning, or replacing products and for related customer communication regarding shipment status. They are contractually or legally expected to protect the confidentiality of the information shared with them and to process it only for legitimate fulfilment purposes.

Where delivery verification methods such as delivery photographs, electronic signatures, delivery acknowledgements, or one-time passwords (OTPs) are used by our logistics partners, the information generated during the delivery process may be retained to confirm successful fulfilment, resolve customer queries, investigate delivery disputes, prevent fraudulent claims, and comply with operational or legal requirements. Depending on the courier service used, an OTP may or may not be required for delivery confirmation.

Shipping information may also be used to estimate delivery times, calculate shipping charges, optimise logistics operations, improve service quality, analyse delivery performance, and enhance future customer experiences. We retain shipping records for as long as reasonably necessary to fulfil contractual obligations, process returns or refunds, maintain business records, and comply with applicable laws relating to taxation, accounting, consumer protection, and dispute resolution.

11. Cookies, Analytics, and Tracking Technologies

To provide a secure, efficient, and personalised shopping experience, our website uses cookies and similar technologies that collect technical and usage-related information when customers browse or interact with our online services. Cookies are small text files stored on a customer's browser or device that enable our website to recognise returning visitors, remember preferences, maintain shopping cart contents, preserve login sessions where applicable, improve website functionality, and enhance overall user experience.

We use different categories of cookies, including essential cookies required for the operation and security of our website, functional cookies that remember customer preferences and settings, performance cookies that help us understand how visitors interact with our website, analytics cookies that generate aggregated insights into website usage, and advertising cookies that assist in measuring the effectiveness of marketing campaigns and presenting relevant products and promotional content.

In addition to cookies, we may use technologies such as web beacons, pixels, software development kits (SDKs), device identifiers, local storage, session storage, log files, and similar tracking mechanisms.

12. How We Use Personal Information

We collect and process personal information for legitimate business purposes that enable us to provide our products and services efficiently, securely, and in accordance with applicable laws. Every category of information that we collect is processed only for purposes that are relevant, necessary, and proportionate to operating our online business and delivering a seamless shopping experience to our customers.

One of the primary purposes for collecting personal information is to facilitate the purchase and delivery of products. We use customer information to verify orders, confirm inventory availability, process payments, generate invoices, prepare shipments, coordinate deliveries, communicate shipment updates, process returns, replacements, exchanges, cancellations, warranties, and refunds, and provide post-purchase assistance. Without certain information, we may be unable to fulfil customer orders or provide requested services.

We also use customer information to create and manage customer accounts, maintain order histories, remember customer preferences, enable faster future purchases, maintain wishlists, preserve shopping cart contents, administer loyalty programme benefits, issue reward points, and provide customers with convenient access to previous transactions and account settings.

Information collected from customer interactions enables us to improve the quality of our products and services. By analysing purchasing trends, browsing behaviour, product popularity, customer enquiries, reviews, and feedback, we gain valuable insights into customer preferences that assist us in improving our product catalogue, inventory planning, website functionality, customer service standards, and overall shopping experience.

Personal information may also be processed to detect, investigate, and prevent fraud, unauthorised transactions, suspicious account activity, payment abuse, misuse of promotional offers, policy violations, identity theft, cyberattacks, and other activities that could adversely affect our customers or business. We may use automated systems, risk assessment tools, and manual reviews to identify unusual patterns and maintain the integrity of our platform.

In certain circumstances, we may process personal information to comply with applicable legal obligations, respond to lawful requests from governmental authorities, fulfil taxation and accounting requirements, maintain statutory records, resolve disputes, enforce our Terms of Service and other policies, protect our legal rights, and establish, exercise, or defend legal claims where necessary.

Where customers have provided appropriate consent or where permitted by law, we may also use personal information to personalise website content, recommend products based on previous purchases or browsing activity, notify customers about new arrivals, special offers, promotional campaigns, educational content relating to baby care, seasonal collections, and other information that we believe may be relevant to their interests.

13. Marketing Communications

We believe that marketing communications should provide value to our customers by informing them about products, services, promotions, educational resources, and exclusive offers that may be of genuine interest. Our marketing activities are designed to be transparent, relevant, and respectful of customer preferences.

Subject to applicable legal requirements and customer consent where required, we may communicate with customers through various channels including email, SMS, WhatsApp, telephone calls, mobile notifications, website notifications, social media platforms, digital advertisements, and other communication methods.

Marketing communications may include information regarding new product launches, product availability, limited-time promotions, seasonal campaigns, exclusive discounts, reward programme benefits, educational parenting resources, baby care tips, safety information, recalls, event invitations, contests, surveys, newsletters, and personalised shopping recommendations.

We may personalise marketing communications based on information such as previous purchases, browsing history, wishlist items, shopping cart activity, product interests, demographic information voluntarily provided by customers, loyalty programme participation, reward redemption history, and previous interactions with our business. Such personalisation is intended to improve the relevance of communications and reduce unnecessary marketing messages.

Customers remain in control of their marketing preferences. Individuals may unsubscribe from promotional emails, opt out of SMS or WhatsApp marketing, disable push notifications, or modify communication preferences through their customer account settings or by following the unsubscribe instructions included within our communications. Opting out of promotional communications does not prevent us from sending transactional or service-related communications, including order confirmations, delivery updates, payment confirmations, security notifications, account updates, and legally required notices.

We may occasionally conduct customer satisfaction surveys, feedback requests, market research activities, or promotional campaigns to improve our services. Participation in such activities is generally voluntary unless participation is necessary to administer a specific promotion or loyalty benefit.

14. Loyalty Rewards Programme

To recognise and reward our valued customers, we may operate a Loyalty Rewards Programme that provides eligible participants with reward points, exclusive offers, promotional benefits, birthday rewards, anniversary rewards, referral incentives, early access to product launches, special member pricing, personalised discounts, or other benefits determined by us from time to time.

Participation in the Loyalty Rewards Programme is voluntary. Customers may choose whether to enrol, and membership is not required to purchase products through our website. Customers who choose to participate acknowledge that we will collect and process certain additional information necessary to administer the programme effectively.

As part of the programme, we may maintain records relating to purchases, accumulated reward points, redeemed points, reward balances, promotional coupons issued, coupon redemption history, referral activities where applicable, membership tier status, participation history, account activity, birthdays or anniversaries voluntarily provided by customers, and communication preferences relating to programme benefits.

The information collected through the Loyalty Rewards Programme enables us to calculate reward eligibility, issue points, administer promotional offers, verify redemption requests, prevent fraudulent activity, resolve disputes relating to rewards, improve programme features, personalise benefits, and analyse customer engagement.

From time to time, we may offer personalised rewards based upon customer purchasing patterns, shopping preferences, product interests, or historical order activity. Such personalisation is intended solely to improve customer experience and does not involve automated decision-making that produces legal or similarly significant effects upon customers.

Where reward points, promotional credits, referral incentives, or coupons are issued, we may maintain records necessary to ensure accurate administration of benefits, prevent abuse, detect duplicate accounts, identify suspicious redemption activities, and comply with taxation or accounting requirements.

Customers may discontinue participation in the Loyalty Rewards Programme at any time by contacting our customer support team or closing their customer account. Upon termination of participation, certain rewards or accumulated points may expire or be forfeited in accordance with the applicable Loyalty Programme Terms and Conditions.

15. Customer Reviews, Ratings, and Feedback

We encourage customers to share genuine experiences regarding products purchased through our website. Honest reviews help other parents and caregivers make informed purchasing decisions while enabling us to continuously improve our products and services.

Customers may voluntarily submit written reviews, ratings, photographs, videos, testimonials, comments, product usage experiences, recommendations, and other feedback through our website or authorised third-party review platforms integrated with our online store.

When customers submit reviews, we may collect information including the review content, rating, product purchased, date of submission, customer display name or username, review images, review videos, purchase verification status, and other information voluntarily provided as part of the review.

Customer reviews may be published publicly on our website, product pages, mobile interfaces, marketing materials, social media channels, or third-party review platforms. Customers should avoid including sensitive personal information, financial information, government identification numbers, medical information, children's personal information, or other confidential details within publicly visible reviews.

We reserve the right to review, moderate, edit for formatting purposes, decline publication, or remove reviews that contain unlawful content, abusive language, defamatory statements, misleading information, hate speech, spam, advertisements, intellectual property infringement, privacy violations, fraudulent claims, or content that violates our Terms of Service or applicable laws. Review moderation is intended solely to maintain the integrity of our review system and does not necessarily reflect agreement or disagreement with customer opinions.

16. Review Rewards and Incentivised Reviews

From time to time, we may encourage customers to submit product reviews by offering loyalty points, discount coupons, promotional credits, or other incentives. Such incentives are intended to encourage participation rather than influence the content or rating of reviews.

Customers remain free to provide honest, unbiased, and accurate feedback regardless of whether the review is positive, neutral, or negative. We do not require customers to submit favourable reviews in exchange for incentives, and incentives are not conditional upon a minimum rating unless explicitly stated as part of a lawful promotional campaign.

Where review incentives are offered, we may maintain records relating to eligibility, reward issuance, redemption status, review verification, and fraud prevention to ensure the integrity of our promotional activities.

17. User Generated Content

Customers may voluntarily upload or submit photographs, videos, testimonials, social media content, product demonstrations, parenting experiences, or other content relating to products purchased from us. Such content is collectively referred to as User Generated Content.

By voluntarily submitting User Generated Content to us, customers grant us a non-exclusive, worldwide, royalty-free, transferable, sublicensable licence to use, reproduce, modify for formatting purposes, publish, display, distribute, translate, adapt, promote, and otherwise utilise such content in connection with our business, website, social media platforms, advertising campaigns, educational materials, promotional activities, and customer communications.

Customers represent and warrant that they own or possess all necessary rights to submit such content and that the submission does not infringe upon the intellectual property rights, privacy rights, publicity rights, contractual rights, or other legal rights of any third party.

Where User Generated Content includes identifiable individuals, including children, customers represent that they have obtained all necessary permissions or parental or guardian consent before uploading such content. We reserve the right to remove User Generated Content where we believe publication may violate applicable laws or the privacy or safety of any individual.

18. Social Media Interactions

We maintain official profiles on various social media platforms to communicate with customers, share product information, provide customer support, announce promotions, and engage with our community. Customers may interact with us through platforms such as Instagram, Facebook, YouTube, WhatsApp Business, Pinterest, LinkedIn, X (formerly Twitter), and other social networking services that we may use from time to time.

When customers interact with us through social media, information shared publicly through comments, messages, tags, mentions, reactions, contests, giveaways, or other interactions may be visible to other users of those platforms in accordance with the privacy settings chosen by the customer and the policies of the relevant platform.

Information obtained through social media interactions may be used to respond to enquiries, improve customer service, conduct promotional campaigns, analyse engagement, identify customer interests, administer contests, verify winners, detect fraudulent activity, and improve our products and services.

Customers should understand that social media platforms operate independently from us and maintain their own privacy policies governing the collection and processing of personal information. We encourage customers to review the privacy policies of each platform before sharing personal information or interacting with our official accounts.

19. Data Security

Protecting the confidentiality, integrity, and availability of our customers' personal information is one of our highest priorities. We recognise that customers trust us with their personal information whenever they visit our website, create an account, place an order, communicate with our customer support team, participate in our Loyalty Rewards Programme, submit reviews, or otherwise interact with our services. We therefore maintain reasonable administrative, technical, physical, and organisational safeguards designed to protect personal information against accidental loss, unauthorised access, unlawful processing, alteration, disclosure, destruction, misuse, or theft.

Our website uses encrypted communication protocols, including Secure Socket Layer (SSL) and Transport Layer Security (TLS), to help protect information transmitted between customer devices and our servers. Sensitive information transmitted during checkout or account authentication is encrypted during transmission using industry-recognised security standards.

Access to customer information is restricted to authorised employees, contractors, consultants, logistics personnel, payment providers, technology partners, and service providers who require access to perform legitimate business functions. Such individuals are expected to maintain appropriate confidentiality and are granted access only to the minimum information reasonably necessary to perform their responsibilities.

We implement appropriate authentication controls, password protection mechanisms, access management systems, security monitoring, audit logging, malware protection, firewalls, vulnerability assessments, and periodic security reviews intended to identify and reduce potential risks to customer information.

Although we strive to maintain commercially reasonable security measures, no website, server, network, database, electronic transmission, or internet-connected system can be guaranteed to be completely secure. Customers acknowledge that they provide information at their own discretion and that, despite our best efforts, no security measures can provide an absolute guarantee against unauthorised access or cyber incidents.

In the event of a suspected security incident, data breach, unauthorised disclosure, or compromise affecting customer information, we may investigate the incident, implement appropriate containment measures, notify affected individuals or regulatory authorities where required by applicable law, cooperate with law enforcement authorities, and take reasonable corrective actions designed to reduce future risks.

20. Fraud Prevention and Security Monitoring

Maintaining a safe shopping environment is essential to protecting both our customers and our business. We may collect, analyse, and process certain information to identify, investigate, prevent, and respond to fraudulent activities, payment abuse, identity theft, account compromise, coupon misuse, fake reviews, referral abuse, unauthorised transactions, return fraud, promotional abuse, cyberattacks, and other activities that may threaten the integrity of our services.

Our fraud prevention measures may involve automated systems, manual verification processes, address verification, transaction risk analysis, payment verification, account authentication, device recognition, behavioural analysis, IP address monitoring, login history review, unusual purchasing pattern detection, and communication with authorised payment providers or financial institutions.

Where necessary to protect customers or comply with legal obligations, we reserve the right to delay, suspend, cancel, investigate, or refuse transactions that appear suspicious, fraudulent, unlawful, or inconsistent with normal customer activity.

21. Children's Privacy

Our products are intended for babies, infants, toddlers, and young children; however, our website, online services, and purchasing platforms are intended for use by adults, including parents, guardians, caregivers, family members, and other individuals who are legally capable of entering into binding contracts.

We do not knowingly collect personal information directly from children without appropriate parental or guardian involvement. We do not intentionally encourage children to register customer accounts, submit personal information independently, participate in promotional activities without parental supervision, or make purchases through our website.

Parents and guardians remain responsible for supervising children's use of internet-enabled devices and for ensuring that personal information relating to children is provided only where appropriate and necessary.

Where parents or guardians voluntarily provide information relating to their children, including product preferences, age, developmental stage, clothing size, diaper size, birthdays, photographs, reviews, testimonials, or other information, such information will be processed solely for providing requested products or services, administering loyalty benefits where applicable, responding to enquiries, personalising recommendations, or fulfilling other legitimate business purposes described in this Privacy Policy.

If we become aware that personal information has been collected directly from a child in a manner inconsistent with applicable law, we will take reasonable steps to delete or anonymise such information unless retention is legally required.

Parents or guardians who believe that a child has provided personal information without appropriate consent may contact us using the contact information provided in this Privacy Policy, and we will review the request promptly.

22. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, comply with applicable legal obligations, resolve disputes, enforce contractual rights, maintain business records, detect fraud, improve our services, and protect our legitimate interests.

The duration for which personal information is retained depends upon the nature of the information, the services provided, the legal obligations applicable to us, customer account activity, and operational requirements.

Order records, invoices, payment confirmations, taxation records, refund information, warranty claims, customer service communications, shipping documentation, and related transactional information may be retained for periods required under applicable taxation, accounting, consumer protection, corporate governance, or other legal requirements.

Information relating to customer accounts may be retained while the account remains active and for a reasonable period thereafter to facilitate dispute resolution, fraud prevention, security investigations, regulatory compliance, or legitimate business continuity.

Marketing preferences, cookie consent records, review submissions, loyalty programme participation records, reward redemption history, customer communications, and website analytics information may also be retained for appropriate operational periods unless deletion is requested and permitted by applicable law.

Where personal information is no longer required for the purposes described in this Privacy Policy and no legal obligation requires continued retention, we may securely delete, anonymise, aggregate, or irreversibly de-identify such information using commercially reasonable methods.

23. International Transfers of Personal Information

Our primary business operations are conducted in India. However, certain technology providers, cloud hosting services, software providers, analytics platforms, communication services, advertising platforms, payment processors, customer relationship management systems, or other authorised service providers that assist in operating our business may process or store information on servers located outside India.

Where personal information is transferred across national borders, we endeavour to ensure that such transfers are carried out in accordance with applicable legal requirements and appropriate contractual, technical, or organisational safeguards.

By using our website and services, customers acknowledge that personal information may be processed in jurisdictions where data protection laws may differ from those applicable in their country of residence. Nevertheless, we require our authorised service providers to process personal information only for authorised business purposes and to implement reasonable security measures designed to protect such information.

24. Customer Rights and Choices

We respect the privacy rights of our customers and endeavour to provide meaningful control over personal information in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023, and internationally recognised privacy principles where applicable.

Subject to applicable legal requirements and reasonable verification of identity, customers may request access to personal information that we hold about them. Customers may also request correction, updating, or completion of inaccurate, incomplete, or outdated information to ensure that our records remain accurate.

Where permitted by applicable law, customers may request deletion of certain personal information that is no longer necessary for the purposes for which it was collected. Requests for deletion will be considered in accordance with applicable legal obligations, contractual responsibilities, fraud prevention requirements, taxation laws, accounting regulations, dispute resolution requirements, and other legitimate grounds that may require continued retention of certain information.

Customers may withdraw consent previously provided for specific processing activities where consent constitutes the legal basis for processing. Withdrawal of consent will not affect the lawfulness of processing carried out before such withdrawal and may affect our ability to continue providing certain services.

Customers may object to or restrict certain processing activities where such rights are recognised under applicable law. Customers may also request that marketing communications cease at any time by updating communication preferences, using unsubscribe mechanisms included within our communications, or contacting our customer support team.

Customers may obtain a copy of certain personal information provided to us in a commonly used electronic format where required by applicable law and technically feasible.

Where customers believe that their personal information has been processed in violation of applicable law, they may contact us to seek clarification or resolution. We are committed to reviewing privacy-related concerns fairly, promptly, and in good faith.

25. Account Deletion

Customers who no longer wish to maintain a customer account may request account deletion by contacting our customer support team or by using any account management features that we may make available through our website.

Upon receiving a verified request, we will take reasonable steps to deactivate or delete the customer account, subject to our legal, contractual, accounting, taxation, fraud prevention, dispute resolution, warranty, and regulatory obligations.

Deletion of a customer account does not necessarily result in immediate deletion of all associated personal information. Certain records may be retained where required to comply with applicable laws, investigate fraud, resolve disputes, enforce contractual rights, process pending returns or refunds, maintain financial records, or protect the legal interests of our business or customers.

Where technically feasible, information retained after account deletion may be restricted, archived, anonymised, or securely isolated until the applicable retention period expires.

26. Third-Party Websites and External Links

Our website may contain links to third-party websites, payment gateways, courier tracking portals, social media platforms, manufacturer websites, blogs, educational resources, promotional partners, or other external services.

These third-party websites operate independently from us and maintain their own privacy policies, terms of use, security practices, and data collection procedures. We do not control, endorse, or assume responsibility for the privacy practices, content, availability, security, or policies of external websites.

Customers should review the privacy policies of all third-party websites before providing personal information or conducting transactions through such services.

27. Changes to this Privacy Policy

We may update, modify, revise, or replace this Privacy Policy from time to time in order to reflect changes in our business operations, technological developments, legal or regulatory requirements, customer feedback, industry best practices, or improvements to our products and services.

Whenever material changes are made, the updated Privacy Policy will be published on our website together with the revised effective date. Where required by applicable law, we may provide additional notice through email, website notifications, customer accounts, or other appropriate communication channels.

Customers are encouraged to review this Privacy Policy periodically to remain informed about how we collect, process, and protect personal information. Continued use of our website or services after the revised Privacy Policy becomes effective constitutes acceptance of the updated terms to the extent permitted by applicable law.

28. Contact Us

If you have any questions, concerns, requests, complaints, or feedback regarding this Privacy Policy or the manner in which we process personal information, you may contact us using the details below:

Twinkle Toes India

Website: https://www.twinkletoesindia.com

Email: hello@twinkletoesindia.com

Customer Support: +91 94876 45000

Registered Business Address:

No. 212-E, Kovai to Ooty Road (NH 181)

Behind Poorvika Mobile

Mettupalayam – 641301

Coimbatore District

Tamil Nadu, India

We will make reasonable efforts to acknowledge and respond to privacy-related enquiries within a reasonable period, subject to the complexity of the request and applicable legal requirements

29. Acceptance of this Privacy Policy

By accessing or using our website, creating a customer account, placing an order, participating in our Loyalty Rewards Programme, subscribing to newsletters or marketing communications, submitting product reviews, uploading User Generated Content, communicating with us through customer support channels, or otherwise interacting with our products or services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

Where consent is required under applicable law, you expressly consent to the collection, use, storage, disclosure, transfer, and processing of your personal information as described in this Privacy Policy. If you do not agree with any part of this Privacy Policy, you should discontinue use of our website and services.

Your continued access to or use of our services following any updates to this Privacy Policy constitutes your acceptance of those changes to the extent permitted by applicable law.

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31. Shopify Privacy Consent Language

By creating an account, placing an order, subscribing to our newsletters, joining our Loyalty Rewards Programme, submitting reviews, participating in promotions, or otherwise interacting with our website, you acknowledge that we may collect, use, store, and process your personal information for the purposes described in this Privacy Policy. Where required by applicable law, your consent may be requested separately for marketing communications, cookies, personalised advertising, and other optional processing activities. You may withdraw your consent or update your communication and privacy preferences at any time without affecting the lawfulness of processing carried out before such withdrawal.